Introduction:

Betterov’s expanded media music video concept is centered on Betterov’s audience’s participation/interaction with artistic installations/graffiti in Berlin using Augmented reality filters on social media.
In this proposed concept, participation of the audience on social media and their interactions with the AR turned filters Graffitis in Berlin will be turned into a music video where all those videos with the AR filter are compiled and turned into an official music video. Giving the audience the thrill of being in a music video by their favorite artist and as well capitalizing on the graffiti subculture in Berlin are factors to why this campaign would go viral.

Betterov’s music creates a sense of belonging for a generation lost in opportunities.